Marketing Manager - Ecommerce & Digital Growth
Marketing Manager – Ecommerce & Digital Growth
Location: Phoenix, AZ (Consider Remote)
Job Type: Full-Time
About Premier Lighting
Premier Lighting is a national supplier of lighting for multifamily construction projects. We are launching a fully revamped ecommerce website and expanding our online sales presence. We’re looking for a Marketing Manager who wants to build something meaningful—driving digital strategy, online revenue, and brand visibility as we scale.
About the Role
We are seeking a proactive, analytical, and creatively driven Marketing Manager to lead our Shopify rebuild and manage all digital marketing initiatives. This role blends ecommerce strategy, digital advertising, brand development, and hands-on execution. You will own the full online customer journey—from awareness to conversion to retention.
What You’ll Own
Shopify Website & Ecommerce Management
- Lead the relaunch, optimization, and ongoing performance of our Shopify store.
- Improve product pages, navigation, SEO, and onsite conversion rate.
- Test and enhance user experience, page performance, and mobile flow.
- Manage integrations, apps, and Shopify backend settings.
- Develop and execute digital marketing campaigns across Google, Meta, and email.
- Plan and optimize paid advertising to increase qualified traffic and online revenue.
- Build and manage our social media content strategy and posting calendar.
- Track KPIs and provide data-driven recommendations for continuous improvement.
- Oversee ShopPremier order processing, customer communication, and coordination with fulfillment.
- Ensure inventory accuracy, smooth fulfillment workflows, and timely resolution of customer issues.
- Champion brand consistency across all digital channels.
- Work with designers or vendors to develop graphics, ads, and promotional content.
- Contribute creative ideas for campaigns, product launches, and brand storytelling.
- Lead recurring marketing meetings with leadership.
- Present performance metrics, insights, and strategic recommendations.
- Collaborate with sales and operations to support broader company initiatives.
- Proven experience managing Shopify or similar ecommerce platforms.
- Strong digital marketing experience (Google Ads, Meta Ads, Analytics).
- Excellent project management and organizational skills.
- Ability to analyze data and make informed decisions.
- Strong communication, copywriting, and brand storytelling skills.
- Creative eye for design and digital aesthetics.
- Bachelor’s degree preferred but not required.
- Experience with SEO, email marketing, and ecommerce funnels.
- Familiarity with Shopify apps, Klaviyo, or other email platforms.
- Graphic design tools (Canva or Adobe Creative Suite).
- Background in ecommerce operations or customer support is a plus.