Marketing Manager - Ecommerce & Digital Growth

Remote
Full Time
Experienced

Marketing Manager – Ecommerce & Digital Growth
Location: Phoenix, AZ (Consider Remote)
Job Type: Full-Time

About Premier Lighting
Premier Lighting is a national supplier of lighting for multifamily construction projects. We are launching a fully revamped ecommerce website and expanding our online sales presence. We’re looking for a Marketing Manager who wants to build something meaningful—driving digital strategy, online revenue, and brand visibility as we scale.

About the Role
We are seeking a proactive, analytical, and creatively driven Marketing Manager to lead our Shopify rebuild and manage all digital marketing initiatives. This role blends ecommerce strategy, digital advertising, brand development, and hands-on execution. You will own the full online customer journey—from awareness to conversion to retention.

What You’ll Own
Shopify Website & Ecommerce Management

  • Lead the relaunch, optimization, and ongoing performance of our Shopify store.
  • Improve product pages, navigation, SEO, and onsite conversion rate.
  • Test and enhance user experience, page performance, and mobile flow.
  • Manage integrations, apps, and Shopify backend settings.
Digital Marketing & Growth
  • Develop and execute digital marketing campaigns across Google, Meta, and email.
  • Plan and optimize paid advertising to increase qualified traffic and online revenue.
  • Build and manage our social media content strategy and posting calendar.
  • Track KPIs and provide data-driven recommendations for continuous improvement.
Ecommerce Operations
  • Oversee ShopPremier order processing, customer communication, and coordination with fulfillment.
  • Ensure inventory accuracy, smooth fulfillment workflows, and timely resolution of customer issues.
Creative, Branding & Content
  • Champion brand consistency across all digital channels.
  • Work with designers or vendors to develop graphics, ads, and promotional content.
  • Contribute creative ideas for campaigns, product launches, and brand storytelling.
Collaboration & Leadership
  • Lead recurring marketing meetings with leadership.
  • Present performance metrics, insights, and strategic recommendations.
  • Collaborate with sales and operations to support broader company initiatives.
Qualifications
  • Proven experience managing Shopify or similar ecommerce platforms.
  • Strong digital marketing experience (Google Ads, Meta Ads, Analytics).
  • Excellent project management and organizational skills.
  • Ability to analyze data and make informed decisions.
  • Strong communication, copywriting, and brand storytelling skills.
  • Creative eye for design and digital aesthetics.
  • Bachelor’s degree preferred but not required.
Preferred Skills
  • Experience with SEO, email marketing, and ecommerce funnels.
  • Familiarity with Shopify apps, Klaviyo, or other email platforms.
  • Graphic design tools (Canva or Adobe Creative Suite).
  • Background in ecommerce operations or customer support is a plus.

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